Branding · Startup · 2023
TechStart Brand Refresh
Complete Brand Identity
A full brand refresh for a Series A tech startup. New visual identity, brand guidelines, marketing materials, and a digital asset library. They wanted to stand out in the market and win enterprise clients, so we gave them the look to do it.
ClientTechStart Inc.
Year2023
Duration3 months
Measured outcomes
Results we can put a number on.
+0%
Brand Recognition
+0%
Social Engagement
+0%
Lead Quality
The challenge
What we needed to solve
The startup had outgrown its early DIY branding. It needed a professional identity to compete for enterprise clients. The old brand was all over the place and did not get its value across.
The results
What we achieved together
01
60% increase in brand recognition
02
120% increase in social engagement
03
40% improvement in lead quality
04
Successfully closed 3 enterprise deals post-rebrand
Key features
What we built
- 01Logo design & variations
- 02Color palette system
- 03Typography guidelines
- 04Brand voice & messaging
- 05Marketing templates
- 06Social media kit
- 07Presentation templates
- 08Icon library
Tech stack
Technologies used
FigmaAdobe CCMotion DesignBrand StrategyLottieAfter Effects
Like what you see?Apzee Solutions
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